The national average for first time home buyers at 35 years old. How about you start that journey at 25? Today’s episode features a guest who believes you should be buying your first home as soon as possible. Entertainment industry giant Brian Friedman joins David Sidoni in this conversation to tell us why it makes sense for creatives and artists to start thinking about buying instead of renting. He also describes a way in which you can keep your “wandering spirit” free and not tied to one place while still having a home to your name. Join in and find out how this one thing can help you break away from the broke artist stereotype and unlock financial security while you pursue your creative dreams.
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Interview With Brian Friedman – How And Why Creatives And Artists Should Buy Instead Of Rent
Buying Your First Home While Keeping Your Creative Dreams
I’m going to do something different. I’ve got an interview with a gigantic name in the entertainment business. The reason why I’m entertaining him is not because I think that the rest of you out there are all superstars on top of your field, making a gazillion dollars. No, I’m doing this because this is an interview with a buddy of mine named Brian Friedman. He’s a director, producer, and creative director on shows you have seen.
Anything big and exciting in the world, especially having to do with dance, because he’s a choreographer to the stars and danced with everybody you’ve ever heard of. I’m not doing this because readers out there all feel like this guy is at the top of their game. No, I’m doing this because Brian is still out there teaching. He’s an educator first. That is always exciting to me.
He’s got tons of dance students all over the country who look up to him. He has advice for buying your first home. Brian gets into his personal stories, and not all of us have his million-dollar numbers like he does. The point that he makes over and over again is that he wishes, like I did, that he had started much sooner. He’s telling all of his students, kids, at 16 and 17 years old, that the minute you get out there and start working and renting, his advice is to start building your wealth.
What gets me most excited about this is if you are someone who wants to do something creative with your life, be an entrepreneur, or follow the creative art stuff that’s near and dear to my heart, the best way you can do that is to be financially secure. The easiest way to be financially secure is to realize that the minute you start renting full-time, you will be able to pay those bills over and over again. Take Brian’s advice and get into home ownership as soon as possible. You don’t end up at the national average for first-time home buyers at 35 years old. How about you start that journey at 25?
What’s great is that Brian also talks about how if you have a free spirit and a wanderer’s heart and you want to move, there are plenty of ways to keep that home and get renters in there. You can continue to keep your process growing, but you don’t have to feel tied down to one place. I’m humbled and honored that Brian Friedman, a superstar in the entertainment industry, is here to share with you his story, passion, and education that, to this day, he still passes on to his students as young as 16 to 20 years old.
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I’m excited to let you know that we have something different than what we usually do. As those of you who read all my terrible musical theater references within the show know, I am a theater boy. That’s where I came from. Besides helping first-time home buyers, one of my missions is to help creative people in both America and Canada to have stable lives.
I am lucky and humbled. This guy is gigantic as far as people in the entertainment industry go. This is my friend Brian Friedman, whom I have known for years. We’re not going to say decades. He’s a gigantic producer, creative director, and choreographer. For those of you Millennials out there, you know Brian because he danced in every video that was your favorite back in the day. Brian, welcome to the show. Did you ever think that your career as a creative director and producer on some of the biggest television shows, movies, and all that would lead you to a show to help people buy their first house?
I didn’t think that would happen, but stranger things have happened. I’m one of those people who never plan things out anymore. I love to go in the door that opens in front of me because you never know where it’s going to take you.
For those of you guys out there, Google Brian Friedman, and you’ll see what a stud he is in the industry. We’ve been friends forever. He was close with my wife for a long time in the choreography community. My wife was the smart one in our relationship, and she bought a house on her own. Did you know, Brian, it’s the highest, fastest spiking demographic in homeowners single women?
I am not surprised. Women are smart.
We help people figure out how to do this and make it possible. One of the big things about buying a home is I see many people, as I did in LA from ‘91 to ’98 when I was 21 to 28. I kept renting because I said, “What if I get a gig in New York?” I always laugh. Who knows more people to sublet a place than us actors in our twenties? How do you see a mortgage fitting into someone’s life where rents are skyrocketing even if you don’t have a boring banker W-2 income? We have a lot of self-employed people and creative people. We were talking before we started recording. When did you start figuring out, “I should do this,” and stop renting your sweet pad?
Brian’s Homebuying Journey
For me, earlier on in my adult career, because I had a child career. As a kid, that money was being saved. I ended up using up that kid money on a bunch of different things by the time I was an adult. I didn’t go to college. That was not my journey. I went through my broke young adult years. I would start booking commercials, which was a beautiful thing and the thing that you want the most. That’s what I wanted the most because those residuals would come rolling in, and it was the gift that kept on giving. I saved up my commercial money. I didn’t know what I was saving it for. It wasn’t my intention to buy a home. I was excited that my bank account was growing.
I was in my early twenties, which is still young. A friend of mine, Kevin Stay, who is also a performer in the industry. He’s always savvy when it comes to everything, whether it is fashion, film, art, and music. He was the person that seemed the most cultured to me. He also didn’t put a cap on his career in terms of what he could do. He also worked with you and me when I was a kid. This is someone who I met at the beginning of my career. I loved how he diversified into different areas. I saw that as something I wanted to do for myself.
He ended up asking me, “What’s your plan? Are you buying a house? What are you doing with your money?” I was thrown off by this because I didn’t come from a home where my parents talked about finances, taxes, and all of these life skills that should be taught in school but weren’t taught to me. I was intrigued and said, “I know nothing.” You feel stupid to ask those questions. You feel like you should know these things. You don’t want to go and ask someone.
Luckily, he came to me and talked to me about this. He said, “You should have a financial advisor who is someone who will come in and talk to you about your money and different options of things you can do with your money, whether it’s putting it into an IRA, Roth, 401(k), or all of these different things for a retirement plan. This was all completely foreign to me.
He did hook me up with someone. He came over to my house and looked at my portfolio, which I was like, “What’s my portfolio?” We looked over everything. He started putting me on a smart plan. That planted that seed of, “I can buy a house. I didn’t think I was ready. I didn’t think I was old enough. I didn’t think it was possible.”
This happened during a great time in Los Angeles. It was 2001 when I bought it. I remember that I was looking everywhere. I had this expensive taste because I had been traveling the world for the past years as a dancer, and I saw the best hotels and architecture. I would take pictures of everything. When I got this bug to buy a house, I was going through all of my photos and thinking, “I don’t want to buy anything that I saw. I want something that looks like my dream home.”
My contractor/realtor/person that I ended up suing because I had a bad first buying experience, which I’m sure we’ll get into, said, “Let’s remodel your house.” I loved that idea. I could design what I want we did that. My parents nearly died when I told them how much I was buying it for because it seemed like such a big dollar amount. In hindsight, this was pennies. I ended up selling it even after everything I put into it for a great price. I made a lot. I got a lot of equity out of that house.
That was my intro to buying homes. I wouldn’t have done it if it weren’t for someone planting that seed in me. I’m one of those rare, unusual people because I had the money before the bug hit me to buy a house. It was financially possible for me because I had been saving for years, not to buy a house but to save my money. I did have that down payment when it came time.
I have so much personal information that I know about this, and what you’re talking about relates to it. Did you know that was the same year that my wife, Tina, bought the house?
I didn’t.
She’s my age. We were 31 when we bought that. Even though you feel like, “I’m in a unique situation. I had the money,” the average age of the first-time home buyer in 2022 was 36. In 2023, it was 35. There are a lot of people reading who have had 6, 7, or 9 years of savings. You happen to get it all in a big chunk in your twenties. There are people who are in the same boat as you, even though they’re not in the crazy industry where we make boatloads of money real quick.
You hit the nail on the head when you said that you didn’t want to buy because what if. As a performer, you’re worried, “I might be going on tour, get this job, and have to travel. I don’t want to have the upkeep of a home. I’d rather rent.” I tell all of my friends, students I mentor, and people young and old, “Do it. Go now. You are wasting money on rent.”
There are people I know who are my age, in their 40s, close to 50s, and even some in their 50s who still don’t own, and it makes me sick thinking of how much money they have spent on rent. It’s at least $1 million in rent. It’s insane to me. There’s a fear and stigma about artists that you don’t make enough money. You’re worried that you’re going to purchase and not have money to keep your home.
There’s a stigma about artists that you don’t make enough money and you’re so worried that you’re going to purchase and then not have money to keep your home.
I’m censoring myself because I have some things I’ll tell you off air about people that I knew who were in their 50s back in the day that Tina used to get her music edited in their little two-bedroom apartment in North Hollywood. I’m like, “You are how old?” Nowadays, $2,000 is the average two-bedroom rent. In metro areas and places like that, it’s $4,000 to $5,000. That’s $24,000 a year.
I love that you’re telling people to do it now. There is a stigma among creative people, “What happens? Where do I go?” The next thing you know, you’ve been there three years and put $75,000 into something that you get no return for. The big thing I talk about on the show is rents have gone up so much, even from when we were renters, that now, you have to create a rent replacement strategy. You’re not buying a house. You have to figure out how to take your biggest financial thing and put it into something that works for you.
Part of this giving back thing that I’m doing, and that’s the reason why you said, “David, I’ll do this.” You are one of my favorite people in the business because you and I can sit and dish all night long, but you have a heart of gold. You are such a good person. You’ve always been kind to me, Tina, and everybody I know. You’re a big mentor. Even mentors have to know our limitations. You were talking about on the show, and I say all the time, “Ignorant is not a dirty word.” It has such a negative connotation. You got great advice from our buddy Kevin, but you missed the piece of the puzzle that I’m trying to get people. You have to have a good realtor. Let’s read the dirt. Tell us the crappy story.
The Sketchy Realtor-Contractor
I was introduced to this guy. I loved his energy because he was a go-getter. He was speaking my language in terms of what I wanted to find. He schmoozed me. We looked at a bunch of different homes. We found the home. He was like, “Yes, we can do what you want. This has great bones.” I was listening to him. I didn’t know anything.
I wasn’t aware that you couldn’t be the head contractor and the realtor. He was the head contractor. He didn’t hire anyone. I signed my design deal with him. I had a contract. We did the full renovation. I moved into the house. My next-door neighbor complained about my garage, which had been turned into a guest house. The doorbell rings. They said, “We’ve gotten a call. We need to look in your garage.” I was like, “Come on in.” They proceeded to tell me that I was hit with fines. I had to gut it and take it out. If I wanted it to be that, I had to go and do all of the proper permit poles and zone variance changes. I could make my parking in my driveway.
I was in the city. I had to do town hall meetings because they had to make my whole community vote on whether it was okay for this to happen. It was an ordeal. I ended up finding out that, legally, he couldn’t have acted as my contractor and realtor. I found out that he was not licensed in the State of California to do the work that he was doing. We ended up suing him. I was in court. He hid all of his assets. I got nothing back for that. In the end, it cost me about $75,000 to $100,000 for the new renovation, all of the permits, and the legal fees.
It was one of those things where I knew nothing. I was naive going into it. I help out anyone who is remodeling homes, making sure that everyone is licensed and bonded. I was making sure that they were aware of all of the things that can happen, even someone who knows everything. It’s happened to me again. I got scammed. I remodeled my parents’ home. The licensed and bonded contractor stole $100,000, disappeared, and fled. We ended up filing a suit with the ROC. We had our day in court, and he had to pay us $98,000 with 5% interest every month, which he isn’t paying. When they find him, he will get arrested and get taken in. He’ll have a bail and have a new payment plan.
This has been going on for several years. You can protect yourself all you want, but there are a lot of sketchy people out there who are trying to make money and take advantage of people. That happened at the beginning of COVID. People were struggling and doing what they had to to survive. No ill will, but you have to look out for yourself because there are a lot of bad people out there.
It’s interesting because what I’m trying to do to explain to the creative people is that we have to protect ourselves. I’m finding that a lot of people think if they do a deep dive online and seriously research, buying a home for two hours on a Saturday afternoon and calling and telling me everything that they know and how wrong I am, which is hysterical. I’m like, “I’ve been doing this for many years. If you haven’t bought a home in the last several weeks, forget the last several months or years. You don’t know what’s happening in the market.”
For the younger people you talk to and end up mentoring, there are those scary things. If they end up with the right realtor or team representing them, expand upon what you were talking about earlier. If they got a job on a cruise ship for a year or they got an international tour, why would you recommend to them buying a home versus renting when they’re young?
Planting Seeds
I have students of mine that I’ve mentored who had bought their homes as early as 17 and 18 from money that they made when they were kids. If they have positive role models on the same career path and see what they did with their lives, they see that that’s their trajectory. I didn’t have those people, except for Kevin. He had a home. I know he owned a house, but I wasn’t thinking about it for myself. It’s being planted as a seed in these young kids’ minds that that is the goal as an artist.
What I teach them is the most important thing you can do is buy your home. That’s the first thing you buy. You save up for that, so you’re not wasting your money on rent. Most of these people keep their apartments when they’re on tour. It’s not like, “I’m on tour. I’m not going to pay rent and be on the road.” People do that. There are some who give up their apartment because they know they’re going on a big tour. They put their stuff back at their parents’ house.
The most important thing that you can do is buy your home. That’s the first thing you buy. You save up for that so that you’re not wasting your money on rent.
I am a firm believer in having something making money for you. It’s going to be this mountain that continues to build that will support you later in life. The equity that keeps constantly going into the home is your nest egg and retirement fund, especially in our industry, where we are not covered and not completely taken care of.
I speak more from a choreographer’s standpoint. I am not in front of the camera anymore. We have a choreographer’s guild. It’s slightly different. It’s a new baby. I’ve spent all my career as a choreographer and creative director without union support, money going to health and pension, and anything working for me and my future. The only things I’ve ever relied on are the funds I’ve set up, my 401(k), and my homes.
I have two properties. I have moved into three of my own homes and sold them. Every time I have, I’ve leveled up. I never thought that the house that I bought in North Hollywood in 2001 for $320,000 would be able to have been sold for $850,000 in 2013. I would be able to move into a $900,000 house that year, sell that home in 2021 for $1.6 million, and move into a $1.75 million property where I’m now, which is 5,000 square feet on an acre. I was on this tiny little plot in North Hollywood. The only reason I’m in this home I’m in now is because of that home in North Hollywood. It’s a bigger goal. It’s a longer-term investment, but it’s the best investment I’ve ever made.
What’s interesting is that you talked about the first one, from 2001 to 2013. It was $300,000, and you sold it for $800,000 or $900,000. That means he survived the huge, worst recession crash ever and still made $500,000 selling the place. That was a several-year plan. If you’re out there thinking about your starter place, you can buy a retirement home or your forever home like Brian did in Arizona.
This is not the forever home. It’s the for-now home. The thing with homes and buying a house is the most exciting and addictive process. I’m not ready to move because moving is exhausting. Once you do have your first home and you start accumulating everything, you’re like, “In my first house, I have a hammer.” What you have after decades of home owning, you got a lot of s*** that you’re hauling around.
I don’t want to move anytime soon, but to know you can tick all these things off of your list is exciting. Every time you buy a house, there’s not going to be everything that you get on your list. There are a couple of things you maybe can’t get, or a lot of you can’t get them. For me, there are still things on that list that I want to check off. I won’t call it forever until I build a dream home or move into the one that has everything.
I always talk about the houses like a jigsaw puzzle. When you’re looking for homes, you’re never getting every piece. You want to buy the house that has the least amount of pieces taken off the puzzle because you’re never going to get the full thing. I tell people all the time on the show. I do everything at whatever the national average is, $400,000. I realize that in San Francisco and down here in Southern California in New York, people are talking $800,000 and $1 million, even for starter homes. We have a lot of people that do that from the show.
There’s a 50% version of what you did. It’s rare for people to have the wonderful career that Brian does because you’re a stud. If you pay $25,000 a year in rent when you’re 21, and you were Brian’s student, and he mentored you and you, instead of that, got a low down payment, 3% down, when you’re 25 or 27 years old, if your career stalls, or you’re a dancer and you blow your knee out, if something happens, you have to get a real job if you are renting and living gig to gig. If you have a home as a rent replacement strategy, you’re set.
That’s the thing, Brian. by letting people figure out how to listen to this boring crap. Thank God it was coming from Kevin because I know it had a little flare, but he is smart. This allows artists to be creative for longer and more financially stable. Do you know how many of my live theater and Disney friends are? In 2020, they were like, “I don’t know what to do.” Their main gig was live entertainment at that time.
The Biggest Blessing
COVID was the biggest blessing because I was able to stay home. I love my home. I’ve created such a nest to be in. It became my office. I was doing online throughout all of COVID. Thank God I had a nice home that I didn’t have to deal with neighbors making noise. If I was in an online class, alive, or anything that was going on, I was able to do everything. My home turned into my office and safe space. It was my everything.
I kept saying how grateful I was that I had my house in that process because I felt that for all the people who were living in an apartment during a pandemic like that, you didn’t have autonomy. You couldn’t go out and have places to be and breathe. COVID was another huge eye-opening moment of how lucky I was to have my home.
I was talking to these people from Boston. I did an interview with them several years ago. They’re what you and I were called Normies. They are regular people who have regular jobs. During COVID, they were in a 700-square-foot apartment, and they were trying to do work remotely. On the same opposite wall, they upgraded for the same price of $3,500 a month to not a huge place, a 1,200 square foot condo.
The one guy quit his job and got another job so he could work remotely. Remote working has changed what a home is now. For artists, it’s a place to create. When Tina was still choreographing, one of them was a guest room for her assistants to stay and the other room was a dance studio. We had kids, and it became a nursery.
The decision I made to move out of LA was partially because of how expensive LA is. I wanted to move out of the house I was in. We had outgrown it. We have to do a full renovation of this property to make it what we want. I wanted a pool. We were on a mountain, and it was going to cost $150,000 to start the idea of a pool. I was like, “That is not going to happen because I’m not going to get that return when I sell it.
We started looking. We looked everywhere in Los Angeles. We were looking deep out into the suburbs in every direction. It was expensive, and I was upset with what I was getting. I was constantly looking on Zillow and Redfin in other states. My husband and I would travel. We were like, “What if we lived here?” I’m like, “I hate the airport. I travel too much. I don’t want to go to that airport.” We had this epiphany. Why don’t we move where my family is?” We couldn’t move where his family was because it was getting cold. It’s freezing there in the winter. We’re like, “No, let’s do this.”
We started looking in Arizona. What we could get for our money for the same amount we would’ve been spending in LA was a no-brainer. For me, for work, I travel a lot. There is this whole thing with artists and performers. You’re like, “I have to be right in there in the heartbeat of it.” The truth is there are many submissions for jobs remotely. There are some that are live. If you want to be in classes and training, you have to be there.
I know a lot of professional dancers and choreographers that don’t live in LA. They come in when they need to for work, and they get to stretch their money so much more by not being in LA. I’m experiencing that now, and I’ve got a lot less anxiety. I’m a lot happier. I sleep a lot better. I don’t feel like I’m spending as much.
One of the things I want to talk with you about is you said it all. With creatives, there are multiple different levels that we know about. I love the fact that we are sitting here talking about desperate years early in our twenties. You started early in your twenties, thanks to Kevin, and I started later, thanks to my wonderful wife. We learn from our mistakes.
Once you get to a certain place, I can’t tell you how many big-time actors and performers I know who are in Austin and Nashville. My friend’s on tour with Taylor Swift moved to Nashville. She’s from Long Beach in Southern California. She’s like, “See you.” There are options for remote creative living. Stay nice to the people in New York and LA. When you want to take a class for a month, couch surf.
I thought, “I’m going to get a house in Arizona and get a condo in LA.” To cut my money and look at what I was going to get, I’m like, “Absolutely not.” I stay in my friend’s guest room. She allows me to stay there. It’s been a few years now since I left. I’m at her place whenever I need to be. She lets me be there. I help and do what I can. It’s nice to have a nest somewhere where it’s a little less chaotic.
That’s another good lesson for all you artists out there. Be the nicest person on every gig. Tina and I help people out a lot here in Southern California because my family is here. That’s why we stayed. People call us because we were always nice. You’ve always been a good guy. You can call people and be like, “Do you mind if I stay?”
It’s the options that we’re talking about. You don’t have your resume and be at your level. When I was 21, I got the movie that we did together. After that, I was auditioning and doing stuff. I never dreamed I could buy a house. I tell people, “Are you the person who’s ever going to get evicted? If you’re never going to get evicted and always figuring out a way to pay your rent, all you need to do is come up with a 3% down payment and buy a place.” People are like, “I can’t do it.” I’m like, “Yeah, you can. Are you ever on the street?” They’re like, “No way.” Worse comes to worse, you have three people stay over, and all your dancer and actor friends pay a few hundred bucks a month.
I love to hear that you’re still mentoring people. I’m going to bring my video crew one time because we’ve got some great people who are working for the show for me. I find you at a convention. I want to tape some kid’s eyes, some seventeen-year-old kid that knows you and is excited to be working with you when you pull them aside and go, “Let’s talk about your finances.”
It’s not even the seventeen-year-olds. My main two assistants who travel with me are 21 and 25. They’re adults. What I’m finding these days is people at that age are further behind than we were when I was that age. I don’t know if it has to do with COVID or the state of the world, but they’re more fearful about jumping into their careers or finances. They’re more timid now. I want to push them.
Baby Steps
That’s why I wanted to talk to you. I see the same thing with artists. I don’t want to sound like an old man here. I am glad that we have progressed as a society away from the ‘50s and ‘60s ideals of the way that things need to be done. Every once in a while, Tina and I are like, “These people could use a little kick in the ass.” We have to be empathetic and remember many of them saw their parents get screwed in 2008, 2009, 2010, and 2011 and they had COVID.
We have to help explain to them. If you want to continue being an artist, there are small things you can do. If buying a house is too big, it’s cool. Read the blog, and I’ll teach you how to do baby steps for several months. If you can do that and you’re not getting evicted, you should start thinking about buying a house next year. If you don’t believe me, Brian said so. Brian, thank you so much. These are words of wisdom from a successful individual. It’s hysterical that after all these years, we’re like the old guys who were like, “Listen up, kids. This is what you got to do.”
I never thought it would happen. I still feel like I am sixteen, but I am not.
You still look sixteen, but that’s all right.
I am around sixteen-year-olds all the time. I have no choice but to stay young with them. I never stop moving. I feel like Botox, filler, beer dye, and wigs do make me young.
Thanks, everyone. Thanks to Brian. Stick around, guys. I’ll do a quick wrap-up. Artists, if you want to continue doing your art and you want to continue being that creative person, I hate to say it, but at some point, you have to do that responsibility thing. It’s a little bit, and it doesn’t take much. Read all the episodes of the show. If you want to reach out to me directly, because you guys are my life, I need something to go to in the next several years. I want to come pay to see your stuff.
If you want to continue doing your art, at some point you have to do that responsibility thing.
Thanks.
See you, Brian.
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I am grateful to Brian for taking the time to talk to you. I wanted to make sure that you understood that maybe you are a creative out there who wants to pursue and follow your dreams. Do that, but keep in mind that you can follow your dreams and financially prepare yourself. You can financially fund your dreams by spending money on yourself for something you’re already going to spend money on.
I say this every single episode, but now you have to read it from one of the biggest names in the entertainment business who tells every single person that he runs into, “Not go out and take more classes and study hard, but keep doing what you’re doing get yourself some real estate.” That’s impressive. Thanks to Brian. If you want more information, go to HowToBuyAHome.com. Check us out on Instagram, TikTok, and YouTube.
This show has a mission. The mission is to help everybody live their best lives. I want you to do whatever it is that you want to do. Take it from Brian and me. I was an artist. I was a creative person in my twenties, but I didn’t know what I know now. I should have bought a home. I wasted over $100,000 in rent, and that was 1990’s dollars.
Follow your dreams and realize that once you’ve got a part-time gig to pay your rent, and if you can do that, you should do the math and look into buying a home. Thanks again to Brian and everyone out there. Keep reading and write a review. It helps the show a lot because I want to help people follow their dreams. I believe you can do this.
Important Links
- Brian Friedman – LinkedIn
- Instagram – How to Buy a Home Podcast
- TikTok – How to Buy a Home Podcast
- YouTube – How to Buy a Home Podcast
This podcast was started for YOU, to demystify things for first time home buyers, and help crush the confusion. After helping first timers for over 13 years, I knew there wasn’t t a lot of clear, tangible, useable information out there on the internet, so I started this podcast. Help me spread the word to other people just like you, dying for answers. Tell your friends, family, and perhaps that random neighbor you REALLY want to move out about How to Buy a Home! A really easy way is to hit the share button and text it to your friends. Go for it, help someone out. And if you’re not already a regular listener, subscribe and get constant updates on the market. If you are a regular and learned something, help me help others – give the show a quick review in Apple Podcasts or wherever you get your podcasts, or write a review on Spotify. Let’s change the way the real estate industry treats you first time buyers, one buyer at a time, starting with you – and make sure your favorite people don’t get screwed by going into this HUGE step blind and confused. Viva la Unicorn Revolution!
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